La Villa Marbella
Hotel loyalty platform and full website redesign
The Challenge
Before Bonded, La Villa Marbella depended heavily on online travel agencies (OTAs) for bookings, paying commissions on every reservation. Their website had not been updated since 2006 and did not reflect the quality of the property. There was no direct booking incentive and no way to retain guests after their first stay.
What We Built
A white-label loyalty and guest retention platform built to reduce OTA dependency, plus a full website redesign built SEO-first from a full audit. Multi-tenant architecture means the same infrastructure can serve different boutique hotels with different aesthetics. Integration planned with the eviivo booking engine for direct reservations.
Redesigned homepage with animated hero and booking integration
Guest loyalty portal with rewards and booking history
Multi-Tenant Loyalty Architecture
Same infrastructure, different aesthetics per property. One codebase serves multiple boutique hotels with independent branding and reward rules.
eviivo Booking Integration
Planned integration with eviivo booking engine for direct reservations, reducing dependency on OTA commissions.
SEO-First Redesign
Complete website rebuild from a 2006-era site, driven by a full SEO audit. Proper meta tags, structured data, and performance optimisation.
Anime Hero
Custom animated hero section created with Kling 3.0, replacing the static imagery from the original site.
Tech Stack
Key Results
Multi-Property
Architecture Ready
2006
Original Site Year
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